There are a lot of AI solutions in the MSP market right now, and it is genuinely hard to tell them apart. Every website looks the same. Same promises, same screenshots, same claims about automating your help desk. It is difficult to know: * How are these products actually different from
Every MSP already runs some form of automation. If it's not organization-wide, it's at least a handful of scripts individual technicians wrote for themselves to move faster. Automation isn't new to this industry, but as you grow, it matters more. More clients, more
RPA promised to automate MSP work. It mostly delivered complexity, cost, and a dependency on one person who understands the builder. Here's what happens when you write automations in plain English instead.